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The Greeks are coming – and they are bringing good beer with them

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BeerbartenderGreece is not a country normally associated with a beer culture, but there are people who think that notion should be consigned to ancient history.

And when it comes to promoting good beer in Greece Beerbartender is doing more than most

Yes, the beer revolution has come to Greece and people there  are embracing it with enthusiasm.

OLYMPUS DIGITAL CAMERABeerBartender founder Nicola Radisis, pictured left, says the “dark years for beer in Greece belong to the past.

“Since 2008, I can say that the beer revolution has begun. Each year we see one or two new microbreweries making their appearance.

“The economic recession, has turned Greeks towards local products. They are treating their own goods with more respect. Every microbrewery in Greece has its fans. Some more than others. For example Septem microbrewery, is considered to be a pioneer, because of the quality it provides and the success it has.

“Ten years ago, the Greek consumers used to drink only lagers and imported beers, mostly European. Today, with the help of the internet, Greeks have access to thousands of beers.

“The latest trend are beers with higher IBUs than the ordinary pilsners or ales, with IPA’s being the most beloved. Home brewers try to replicate those styles and participate in competitions with their brews.

However, he concedes that there is still much work to be done.

Our work, at BeerBartender, is very difficult. We face a lot of uncertainty, from the breweries. The main reason for that is that they don’t know their products and don’t have a certain marketing plan.

“This is a new market for Greece and it needs it’s time to stabilize. On the other hand, consumers, accept our efforts, follow us and contact us in order to co-operate for their businesses. As BeerBartender, we try to be in touch with the whole world. To share news and information and raise the respect for beer.

Septem“Happily, beers like Delphi, which is a new Pilsner or Septem Porter and many more, raise the status of the Greek brewing community.

“Even if the beer revolution has started, a lot has to be done. Beer was never the national drink for the Greeks.

“However, I believe the future has much to give,” said Radisis.

Volka beer

Go to http://beerbartender.gr/en/ to find out more about Beerbartender and its annual awards to find Greece’s best beers.

Written by timhampson

February 5, 2015 at 4:30 pm

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